Cookie and Online Technologies Policy
1. Introduction
This policy explains how we use cookies and similar technologies on our website westieri.eu, and how personal data is processed in connection with this. It also provides information about the collection and processing of personal data through other online technologies and services, for example social networks.
The purpose of this document is to provide website visitors with transparent information in accordance with:
- Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR),
- applicable national legislation on the protection of personal data,
- applicable national legislation on electronic communications.
2. Identification of the Data Controller
- Company name: Westieri Slovakia s.r.o.
- Registered office: Hurbanova Ves 122, 903 01 Hurbanova Ves, Slovakia
- Company ID (IČO): 48 190 535
- Registration: Commercial Register of the Bratislava III City Court, Section: Sro, Insert No. 104742/B
- Contact details: https://www.westieri.eu/kontakt/
(hereinafter the „controller“)
3. What Are Cookies
Cookies are small text files stored on the device of a website visitor. Cookies allow websites to remember information about a user’s visit, such as preferred language, settings, or information about browsing activity on the site.
Cookies may be:
- short-term (session cookies) — deleted when the browser is closed,
- long-term (persistent cookies) — remain stored for a certain period, or until manually deleted.
Cookies may be set directly by our website or by third parties.
4. Types of Cookies We Use
4.1 Technical and Necessary Cookies
These cookies are necessary for the correct functioning and security of the website.
Without these cookies, the website would not function correctly.
The legal basis for their use is the controller’s legitimate interest under Art. 6(1)(f) GDPR.
These cookies do not require user consent.
4.2 Analytics Cookies (Google Analytics)
We use these cookies to:
- measure website traffic,
- analyse visitor behaviour,
- evaluate the performance of individual pages,
- optimise the content and functionality of the website.
We use the following service:
Google Analytics, provided by:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland
Google Analytics may collect, for example:
- IP address (in shortened/anonymised form),
- information about the device and browser,
- time of visit,
- pages visited,
- traffic source,
- user interactions on the website.
This data is used exclusively for statistical and analytical purposes.
The legal basis for processing is user consent under Art. 6(1)(a) GDPR.
Google Analytics cookies are activated only once consent has been given through the cookie banner.
4.3 Marketing Cookies (Google Ads)
We use marketing cookies for the purposes of:
- displaying relevant advertising,
- remarketing,
- measuring the success of advertising campaigns,
- limiting the repeated display of ads.
We mainly use the following services:
- Google Ads,
- Google Remarketing,
- Google Conversion Tracking.
The provider of these services is:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland
These technologies may track:
- your visit to the website,
- clicks on advertisements,
- user behaviour after arriving at the website,
- information about the device and browser,
- approximate geographic location.
We use marketing cookies only with user consent under Art. 6(1)(a) GDPR.
Consent can be withdrawn at any time via the cookie settings.
4.4 Marketing Cookies and Tracking Pixel (Meta / Facebook, Instagram)
Our website uses the tracking tool Meta Pixel (formerly Facebook Pixel).
We use it for the purposes of:
- measuring the success of advertising campaigns on Facebook and Instagram,
- remarketing and creating lookalike audiences,
- optimising ad delivery,
- evaluating conversions (e.g. submission of the contact form).
The provider of this service is:
Meta Platforms Ireland Limited
Block J, Serpentine Avenue
Dublin 4
Ireland
Meta Pixel may process, in particular:
- your IP address,
- information about the device and browser,
- pages visited and interactions on the website,
- Meta cookie identifiers,
- as part of the so-called advanced matching feature, also contact details you have sent us through a form (for example an e-mail address or phone number), exclusively in hashed form.
The legal basis for processing is user consent under Art. 6(1)(a) GDPR. Meta Pixel is activated only after consent to marketing cookies has been given through the cookie banner.
More information: https://www.facebook.com/privacy/policy/
4.5 Preference (Functional) Cookies — Smartsupp Online Chat
We use the Smartsupp online chat tool to communicate with website visitors.
We use it for the purposes of:
- providing immediate support and answers to visitors‘ questions,
- preserving the conversation history during a visit and on repeat visits,
- distinguishing between individual visitors and their sessions.
The provider of this service is:
Smartsupp.com, s.r.o.
Company ID: 036 68 681
Palachovo náměstí 799/5, Starý Lískovec
625 00 Brno
Czech Republic
Smartsupp may process, in particular:
- the content of messages you send us in the chat,
- a visitor identifier stored in cookies or in the browser’s local storage,
- information about the device, browser, and pages visited,
- data you voluntarily provide in the chat (for example your name or e-mail address).
The legal basis for processing is user consent under Art. 6(1)(a) GDPR. The chat is loaded only after consent to preference cookies has been given through the cookie banner.
More information: https://help.smartsupp.com/en_US/privacy-policy/
4.6 Google Tag Manager (Management of Tracking Codes)
We use the tool Google Tag Manager, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to manage and load tracking and marketing codes.
Google Tag Manager itself does not store cookies containing personal data, nor does it track visitor behaviour. It only handles the loading of the tools listed above, depending on the consent given, via the Google Consent Mode v2 mechanism.
5. Transfer of Data to Third Parties
In connection with the use of Google’s and Meta’s services, some data may be transferred to those companies.
Google and Meta may also process data outside the European Union, in particular in the United States of America.
Such data transfers take place on the basis of appropriate safeguards for the protection of personal data within the meaning of Art. 46 GDPR, in particular the standard contractual clauses approved by the European Commission, or on the basis of a European Commission adequacy decision under the EU–U.S. Data Privacy Framework.
Processing of data through the Smartsupp service takes place within the European Union (Czech Republic).
More information:
- https://policies.google.com/privacy
- https://business.safety.google/gdpr/
- https://www.facebook.com/privacy/policy/
- https://help.smartsupp.com/en_US/privacy-policy/
6. Cookie Retention Period
The retention period for individual cookies may vary depending on their type.
Some cookies are deleted when the browser is closed, while others may remain stored for several months.
The specific retention period is set by each individual service provider.
7. Consent to the Use of Cookies
On your first visit to the website, a cookie banner is displayed, allowing you to:
- accept all cookies,
- reject optional cookies,
- customise your individual preferences.
We use analytics and marketing cookies only after active consent has been given.
You may change or withdraw your consent at any time.
8. How to Disable Cookies
Cookies can be managed via:
- the cookie banner on our website,
- your web browser’s settings.
Most browsers allow you to:
- block cookies,
- delete stored cookies,
- restrict tracking technologies.
Please note that restricting certain cookies may affect the functionality of the website.
You can change your cookie settings at any time here:
9. Collection of Personal Data Through Social Media Advertising
As part of certain advertising campaigns (LEADS), we may collect the personal data of prospective customers through an online form linked to an advertisement published on a social network, such as Instagram, Facebook, and similar platforms.
Such collection is always conditional on the consent of the data subject, given by submitting the relevant form.
The collection of prospective customers‘ personal data is limited to basic identification data — the prospect’s first and last name — and their contact details. Data collected in this way will be used exclusively to determine the prospect’s preferences and to prepare an offer, or for further targeted direct marketing by the controller. Data collected in this way will be retained by the controller for no longer than 1 year.
10. Rights of Data Subjects
In connection with the processing of your personal data, you have the following rights:
- the right of access to your personal data,
- the right to rectification of inaccurate data,
- the right to erasure of personal data,
- the right to restriction of processing,
- the right to data portability,
- the right to object to processing,
- the right to withdraw consent,
- the right to lodge a complaint with the supervisory authority.
11. Supervisory Authority
Office for Personal Data Protection of the Slovak Republic (Úrad na ochranu osobných údajov SR)
Galvaniho Business Centrum II
Galvaniho 7/B
821 04 Bratislava, Slovakia
Website: dataprotection.gov.sk
12. Data Security
We have adopted appropriate technical and organisational measures to protect personal data against:
- unauthorised access,
- loss,
- misuse,
- unauthorised disclosure.
In particular, we use:
- encrypted communication (SSL/TLS),
- secure servers,
- restricted access for authorised persons,
- regular system updates.
13. Final Provisions
This policy may be updated from time to time, in particular in connection with changes to legislation, the technologies used, or third-party services.
