Challenges and brand growth
Only five mattresses were sold in the first year
The first year of Westieri was full of challenges – without an investor and with a completely new concept, only five mattresses were sold, which did not meet expectations. The product appealed to demanding customers, but promoting it was difficult. The owners therefore invested in marketing, brand building, and a clear focus on the target audience, which brought success that continues to this day.
Custom-made beds